L’Endroit Edition is a French organisation that sells real art prints for terribly affordable price. It is not meant to make money but simply to afford itself, it is a long-distance project meant to be looked at with the distance of History, as giant curatorial project. L’Endroit is managed by an Artist, Mathieu Renard, who is sufficiently devoted to his cause that he attracts other serious creators and curators such as Claude Closky, the 2009 France representative at the Venice Biennale, Claude Lévêque and Hans Ulrich Obrist to work with him.
L’Endroit does not choose its collaborators on their fame, some are young or lesser known artists. But it’s a generous way to enable them spray their work. And it is a success: there is now a gallery attached to the project in the Ouest of France, in Brittany.